Join us for The Art of Marketing Science
90-minute online writer's workshop about connecting with scientists
How do you get the attention of and connect with, busy, sophisticated life scientists and researchers to sell your products and services?
WRITING TO CONNECT WITH PURCHASING SCIENTISTS
90-minute online workshop
Wednesday, 29 June 2022
9.30-11.00 EST |14.30-16.00 BST | 15.30-17.00 CET
Join Matt Wilkinson (Head of UP FOR LIFE), Robert England (Founder and former Head of UP FOR LIFE) and Senior Writer Stuart Delves to explore this question. The session will consist of:
- Identifying the key needs and pain points of your target audience
- Differentiating two main channels of communication (campaigns and inbound marketing)
- Working on a sample case study in teams with some of UP’s science writers
We'll cover some fundamental writing principles and leave time for a general discussion and Q&A.
Space is limited to 10 attendees. (All spaces are now filled).
Thanks for your interest. The session is now full. But feel free to fill out the form to be added to the waitlist and mailing list for future events.