Supporting LGBTQIA+ empowerment with Blossom

Blossom Logo
UP FOR DIGITAL partnered with Blossom, a UK-based non-profit, to provide digital marketing strategies and audience targeting workshops, supporting their mission to empower LGBTQIA+ young adults through mentorship, career development, and wellness initiatives.
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"We provided Blossom with digital marketing advice, recommendations and strategy. As a local not for profit organisation supporting LGBTQIA+ young adults, our team member Jake Ellis asked if there was any way we could show support for Blossom this year, especially during pride month in June."

- UP Digital

About Blossom LGBT

Blossom, led by Oscar Hoyle as CEO, is an incredibly inspiring and important organisation. Established in 2019, Blossom is dedicated to empowering LGBTQ+ individuals through mental health and wellness support, as well as LGBTQIA+ young adults, to establish stable, fulfilling careers through their uplifting and affirming approach.

Blossom’s holistic mission to address the barriers of discrimination, exclusion, and economic insecurity resonates deeply with us. By nurturing confidence, pride, and resilience while offering practical support like CV writing, interview preparation, and career development, Blossom helps young people rebuild from within and overcome structural inequalities.

Their work creates environments where LGBTQIA+ young adults can grow personally and professionally, taking transformative steps toward financial independence. Blossom also partner with businesses looking to retain and motivate Gen-Z employees! Their expert guidance in D&I is grounded in science, informed by market research, and geared toward tangible business outcomes.

Partnering with Blossom during Pride Month gave us the opportunity to help them amplify their message, so they can reach more young people and instil confidence and resilience in the next generation.

UP's Involvement

We ran a workshop with Oscar that covered all audience-targeting strategies that are available and would work effectively for Blossom. We also provided best practice advice across all channels and management and optimisation tips and tricks!