Art-of-storytelling-UP-for_real

The Art of Attraction

Join us for a 60-minute online workshop 17 March 2022

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Join us for a 60-minute online workshop

THE POWER OF STORYTELLING IN PLACE BRANDING

Thursday, March 17 from 12.00 - 1.00 PM CET / 11.00 – 12.00 PM UK
  • Learn how to attract interest in your city or region in a differentiated, authentic way.
  • Learn how to be relevant to different target groups.
  • Connect with other marketers of cities and regions in Europe.
  • Be prepared to roll up your sleeves and have a go at a couple of simple exercises.

The number of participants is limited to 20, but we’re anticipating a good international spread to rub shoulders with.

Fill out the form to attend and find out.

"The worst time to tell a story is then you don't have a story to tell."

Paul A Smith, Author, Storytelling expert

About the storytelling workshop

During the one-hour online workshop, Edinburgh-based UP Senior Writer Stuart Delves will share some key ingredients for writing compelling stories about place including being selective and drawing on all the senses.

Brand Strategist and Managing Director of UP Switzerland, David Burkard, will talk about discrete target audiences.

And, from Amsterdam, Ardi Eleveld, Head of UP FOR REAL, will briefly introduce the agency’s place branding credentials.

Have questions? Reach out to Ardi at ardi@upthereeverywhere.com 

 

Bonus: Get our free ebook

Stories at the heart of place branding

After registering, you can download a copy of our free ebook "Stories at the Heart of Place Branding." Enjoy!

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The workshop speakers

Stuart Delves 1000px

Stuart Delves

UP Senior Copywriter & Writing Instructor

Stuart will share some key ingredients for writing compelling stories about places,  including being selective and drawing on all the senses.

klein_DAVID_BURKARD_DSC4370

David Burkard

Brand Strategist and Managing Director of UP Switzerland

David will talk about discrete target audiences and what that means for place brands.

Ardi Eleveld

Ardi Eleveld

Head of UP FOR REAL

Ardi will talk about what a place branding agency does and share UP's experience and credentials in this area.