Watch our Place Branding Question Time special seminar from February 14th now
About the seminar
Sweden has featured on the news a lot over the past few years. Gang-related crime has plagued many of the country's largest cities. The impact of Sweden joining NATO has also been heavily discussed. There was even the countries markedly different approach to managing Covid. With international news organisations covering these topics and more, the world is watching.
This seminar looked at how much this has actually impacted the nation's image and reputation as a safe, stable and peaceful country?' How is it affecting the country's prospects for business? And what impact is there for inward investment, tourism, and the recruitment of international top talent? Also what role have the media themselves played in all this?
This is your unique opportunity to learn from experts in business, place branding, and marketing in a very special place branding seminar.
On the panel were Nils Persson of VISIT SWEDEN, Jaani Heinonen of the Swedish inward investment organisation BUSINESS SWEDEN, Dr. Lin Lerpold, PhD, of the Stockholm School of Economics, Sofia Bard of the SWEDISH INSTITUTE, Patrik Andersson of BUSINESS REGION GOTHENBURG and our own Julian Stubbs founder of UP THERE, EVERYWHERE.
The session was moderated by Maddy Savage, BBC FREELANCE JOURNALIST.
Watch the preview film now or complete the form below to watch the full seminar.
Watch a 2 minute preview here, or to access the full 75 minute seminar film, complete the form below.
Panel of Experts
Dr. Lin Lerpold, PhD, Stockholm School of Economics
Jaani Heinonen, BUSINESS SWEDEN
Sofia Bard, SWEDISH INSTITUTE
Patrik Andersson, BUSINESS REGION GOTHENBURG
Nils Persson, VISIT SWEDEN
Julian Stubbs, UP THERE, EVERYWHERE
Moderator: Maddy Savage, BBC FREELANCE JOURNALIST
UP FOR REAL
UP FOR REAL is the specialist place branding and marketing consultancy and part of UP THERE, EVERYWHERE. They focus on helping define, promote and market places and destinations. They have worked with a wide range of places and destinations, such as Municipalities, Cities, City Districts, Countries and infrastructure - such as Airports. It began twenty years ago with UP founder Julian Stubbs and his work for the region of Stockholm, which was successfully branded as The Capital of Scandinavia. Julian's book WISH YOU WERE HERE The branding of places and destinations documents this work and can be found on Amazon globally. A free chapter of the book can be accessed here.
Check out more here. UP FOR REAL has worked on place branding and marketing projects such as:
- Basel, Switzerland
- Metropolitan Region Hamburg
- Campaigns for Wallonia, Belgium
- Marketing Liverpool, UK
- For Oslo The Nobel Peace Prize Concert
- Stockholm, the Capital of Scandinavia
- Positioning project for the Dutch government / the EMA (European Medicines Agency)
- AirportCity Stockholm
- Royal Djurgården
Event hosted by:
UP THERE, EVERYWHERE
UP THERE, EVERYWHERE is the world’s first global cloud based agency. Established in Stockholm in 2011, UP is a full-service branding, marketing and digital agency that operates in Europe, the USA, the Middle East and Far East. The agency works in a number of business sectors from technology, industry and place branding, to life science, medical device and aesthetics.
UP offer clients a full range of marketing agency services such as research, branding and identity to website development, content and social media campaigns and film through their globally distributed teams.
The agency has a number of creative hubs in cities such as Stockholm, Helsinki, Hamburg, Amsterdam, London and New York.
Their clients span a spectrum from established global multi-nationals to small innovative startups.