Place Branding? It's not about the logo. What is it about? Find out what experts from top city destinations around the world, such as Amsterdam, London, Stockholm, Barcelona and more, think.
Listen to a series of 18-20 minute presentations from the International Place Branding Event Liverpool 2018 and make up your own mind what it's all about.
Speakers from some of Europe's most forward-thinking place brands, including the City of Stockholm, Liverpool, and Amsterdam, have provided thought-provoking ideas about place branding. Moderator Maddy Savage, who worked as a multimedia BBC staff journalist for ten years, offers background and introduction for each speaker.
Click on the speaker profiles below to see a video of each presentation.
READ OUR RECAP OF EACH PRESENTATION
From its unique location in a historic dockside warehouse to its fast-moving format featuring thirteen 18-minute long presentations from an array of experts, the International Place Branding Event Liverpool 2018 delivered on its promise to inspire and connect those interested in taking a deep dive into place branding and destination marketing.
Attendees and speakers ranged from mayors to city stylists to marketing professionals at top international destinations such as Amsterdam, London and Barcelona, to BBC Radio Presenters. All came to discuss the idea that in place branding or destination marketing, “It’s not about the logo”.
Marketing Liverpool is the city’s economic development company which integrates economic development and business and enterprise support designed to accelerate the city’s growth and build a sustainable economy. Our business is helping your business.Website
UP FOR REAL is the place branding specialty group of UP There Everywhere, the world's first global cloud-based agency, offering branding, identity, advertising, marketing and inbound & content digital marketing services for clients around the world. UP's experience in place branding includes working with European and north American cities, municipalities, city districts and country brands.Website
The Place Brand Observer is a library of research and a collection of case studies, with lively expert interviews and reflections on latest trends, ideas and opportunities. We invite you to visit and explore.Website
The Institute of Place Management was founded in 2006 as an international professional body that supports people committed to developing, managing and making places better. The Institute fosters collaboration between educational institutions, membership associations, community groups and place management partnerships and facilitates, nationally and internationally.Website
GVA is the UK's leading and most diverse real estate advisory-led business, offering clients a service that spans the entire property lifecycle from strategy and planning, through to delivery and management. The GVA Worldwide network of offices and partners in more than 25 countries extends the company's reach across Europe and beyond.Website
Titanic Hotel Liverpool, Stanley Dock is all about the restoration of one of the city’s most historic and iconic building, once a busy warehouse now a hotel full of character and original features. Set within a UNESCO World Heritage Site, the hotel offers 153 stylish and spacious bedrooms, Stanley’s Bar and Grill, Rum Bar and Maya Blue Wellness. Titanic Hotel adjoins the incredible Rum Warehouse events space and West Bay the hotels newest separate event space, the perfect venues to host a conference, wedding, dinner or special occasion.Website