In this “Speaker’s Box” offering from the Journal of Advertising Research, UP co-founder Julian Stubbs argues that cloud-based agencies will become more common and that the operational tools—untraditional as they might be—offer many opportunities for marketers and research.
Julian is the author of Wish You Were Here (2012) which explores the branding of places and destinations, and E-Ployment : The Third Way to Live and Work in the Cloud (2014).
Read this article to learn more about the idea of e-ployment (as an alternative to employment or even self-employment) and how the promise of cloud-based agencies will change the way we work in advertising and marketing.
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