Rethinking place branding
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Free Chapter: Working with Stakeholders
Place branding as a practice involves many stakeholders and issues that can affect both the agreement on and adoption of any branding effort. A new textbook called Re-Thinking Place Branding by Springer Publishing Germany is the definitive guide to place branding best practices today.
It includes a chapter on Stakeholders written by UP co-founder Julian Stubbs together with Professor Gary Warnaby from the University of Manchester, UK. And now you can have a copy free.
This chapter covers:
- The role of stakeholders in the development of place branding
- Dealing with the issue of who ’owns’ the place brand
- Steps for getting stakeholder commitment to place branding activities
Complete the form to download your free copy of the book chapter.