Rethinking place branding

Free Chapter: Working with Stakeholders 

Place branding as a practice involves many stakeholders and issues that can affect both the agreement on and adoption of any branding effort. A new textbook called Re-Thinking Place Branding by Springer Publishing Germany is the definitive guide to place branding best practices today.

It includes a chapter on Stakeholders written by UP co-founder Julian Stubbs together with Professor Gary Warnaby from the University of Manchester, UK.  And now you can have a copy free.

This chapter covers:

• The role of stakeholders in the development of place branding
• Dealing with the issue of who ’owns’ the place brand
• Steps for getting stakeholder commitment to place branding activities

Complete the form to download your free copy of the book chapter.