Wish You Were Here: The Branding of Stockholm and Destinations
PLACE BRANDING BOOK
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Compiling his experience working with a number of international destination brands, UP THERE, EVERYWHERE co-founder Julian Stubbs, has authored a colorful, example-filled book titled, “Wish You Were Here, The Branding of Stockholm and Destinations,” about what makes destination brands, and places themselves, worthy of their dot on the map.